According to Gartner's latest report, Worldwide IT spending is forecast to reach $3.5 trillion in 2017, up 2.9 percent from 2016's estimated spending of $3.4 trillion. Additionally, IT services spending is also set to rise 4.8 percent in 2017 to reach $943 billion. All of these figures tell us that many organizations have already allocated billions of dollars to keep up with the emerging trends in enterprise technology. One of our CMS-Connected contributors and a founding partner of Digital Clarity Group, Cathy McKnight, wrote a splendid article about the relationship between artificial intelligence and marketers. She also pointed out that more and more of the technology titans have adopted and leveraged the power of AI to enable their platforms to generate natural language, content optimization, analyze consumer behavior, and ultimately, be ahead of the game by knowing more about their customers' needs than even the customers know themselves.

Is Artificial Intelligence (AI) a Marketer's Crystal Ball? Artificial Intelligence, B2B Content Marketing, content marketing, Digital Marketing, inbound marketing, marketing, marketing automation, technology Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First there was CRM, a must-have for customer records. After their introduction, marketing automation platforms (MAPs) quickly became "the" tool all marketers needed (and arguably, still do). Then came social media management (SMM) and content marketing solutions.

You've all heard how machine learning algorithms can improve efficiency, decrease costs and lead to better decision making… But what can Artificial Intelligence really bring to your organisation and which technology should be used for which process? The event will be focused towards large enterprise from Utility, Telecom, Retail, Insurance and Financial Services – some of Europe's largest customer facing organisations. With innovative case studies that will resonate with the end user. Don't get left behind your competitors.